Chief Marketing Officer | Marketing Director
Jakes de Kock Personal Portfolio
About Me
A senior Marketing Director with over 23 years of experience across the UK, Europe, Southeast Asia, and the USA.
I am a seasoned professional who drives growth through strategic multi-channel sales and marketing acquisition and retention strategies.
I have developed and implemented marketing strategies for Arval BNP Paribas, FleetCor, RWinvest, AllStar, Radius Payment Solutions, Exxon Mobil, Igloo Vision, and FourthLine.
I have led numerous high-impact marketing projects and initiatives throughout my career, resulting in substantial business growth and market leadership. My strategic vision and operational expertise make me a trusted advisor and influential leader.
I have a broad spectrum of experience across various industries, including FinTech, RegTech, Legal, Financial Services, Business Consultancy, Recruitment, Automotive, and Fleet Asset Management.
Industries
I have worked in a wide range of B2B and B2C industries.
Automotive
Fleet management and car manufacturers
Legal
Legal Recruitment
Finance
Payment Solutions, FinTech, RegTech
Risk & Compliance
Cyber Resilience, Operational Resilience, RegTech
Fleet Management and Telematics
Fully integrated fleet management solutions for large and small fleets.
Property
Investment Property and Real Estate
Areas of Expertise
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Marketing Strategy Planning and Implementation
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Sales and Marketing Alignment
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Account Based Marketing (ABM)
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Growth Marketing
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MarTech Stack and Marketing Automation Implementation and Management
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PR Strategy and Reputational Management
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Product and Brand Management
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Proposition and Content Development
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Multi-channel Digital Demand Generation
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Customer Retention Strategy and Cross-selling
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Online and Live Events Management
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Aggregator & Partner Lead Generation
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Market Research, Propensity Model Building and Segmentation
My Portfolio
Welcome to my portfolio. Here you’ll find a small selection of my work and experience.
Education
I have a Bachelor's degree in Marketing, Economics, and Business Management. I have also attained several professional qualifications, including Google Ads Management, HubSpot Marketing Automation, and Facebook Ads Management.
